Feb 17, 2026

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Integrated Strategic Communication, B.A. 4-Year Plan

The Bachelor of Arts with a major in Integrated Strategic Communication requires a minimum of 120 credit hours.

Suggested Four-Year Plan

Year 1

First Semester

CIS 110 - Composition and Communication I 3 Credit Hours
OR
WRD 110 - Composition and Communication I 3 Credit Hours
ISC 100 - Introduction to Strategic Visual Communication 3 Credit Hours (fulfills UK Core - Arts and Creativity)
PSY 100 - Introduction to Psychology 4 Credit Hours (fulfills UK Core - Social Sciences)
UK Core - Humanities Credit(s): 3
UK Core - Quantitative Foundations Credit(s): 3

Second Semester

CIS 111 - Composition and Communication II 3 Credit Hours
OR
WRD 111 - Composition and Communication II 3 Credit Hours
STA 210 - Making Sense of Uncertainty: An Introduction to Statistical Reasoning 3 Credit Hours (fulfills UK Core - Statistical Inferential Reasoning)
UK Core - Natural, Physical and Mathematical Sciences Credit(s): 3
UK Core - Community, Culture and Citizenship in the USA Credit(s): 3
UK Core - Global Dynamics Credit(s): 3

Year 2

First Semester

ISC 161 - Introduction to Integrated Strategic Communication 3 Credit Hours
LIN Course (college requirement) Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3
Open Elective Credit(s): 3

Second Semester

ISC 261 - Strategic Planning and Writing 3 Credit Hours
OR
JOU 204 - Writing for the Mass Media 3 Credit Hours
MKT 300 - Marketing Management 3 Credit Hours
LIN Course (college requirement) Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Year 3

First Semester

ISC 311 - Ethical, Legal, and Social Issues in Integrated Strategic Communication 3 Credit Hours
ISC 321 - Research Methods for the Integrated Strategic Communication Professional 3 Credit Hours
ISC 325 - Strategic Audience Insights 3 Credit Hours
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Second Semester

ISC 361 - Strategic Data Insights for Integrated Strategic Communication 3 Credit Hours
ISC Elective Credit(s): 3
ISC Elective Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Year 4

First Semester

ISC 399 - Internship: Integrated Strategic Communication 1 - 3 Credit Hours
ISC Elective Credit(s): 3
ISC Elective Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Second Semester

ISC 491 - Integrated Strategic Communication Campaigns Capstone 3 Credit Hours
ISC / JOU / MAS / ICT Elective Credit(s): 3
ISC Inernational Component Course Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3