ISC 491 - Integrated Strategic Communication Campaigns Capstone

[3 Credit Hours]

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

Prereq: Completion at least 21 credits of 300+ level ISC coursework, should be taken during student’s final semester.

Course Attributes:
Meets Graduate Composition and Communication Requirement