AN 420G - BUSINESS DATA MINING

College of Business and Economics

Credit(s): 3

Data mining is concerned with tools and techniques to numerically and visually explore vast data sets, classify data, predict outcomes, and identify associations, patterns, and exceptional events. Such capabilities enable firms to for example – better segment markets, evaluate and classify stocks, identify prospective customers, predict contingencies and catastrophes, identify defaulters and fraudulent transactions, measure churn, identify threats, perform service requests, and bundle goods and services. Such capabilities are critical in global, competitive business settings. This course is an introduction to the rapidly blossoming field of Data Mining.

Prereq: AN 300.
Crosslisted with: MKT 420