Program: Integrated Strategic Communication, B.A. 4-Year Plan - University of Kentucky - Modern Campus Catalog™

Apr 05, 2025

2024-2025 Undergraduate Catalog

The Bachelor of Arts with a major in Integrated Strategic Communication requires a minimum of 120 credit hours.

Suggested Four-Year Plan

Year 1

First Semester

CIS 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3
OR
WRD 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3
ISC 100 - INTRODUCTION TO STRATEGIC VISUAL COMMUNICATION Credit(s): 3 (fulfills UK Core - Arts and Creativity)
PSY 100 - INTRODUCTION TO PSYCHOLOGY Credit(s): 4 (fulfills UK Core - Social Sciences)
UK Core - Humanities Credit(s): 3
UK Core - Quantitative Foundations Credit(s): 3

Second Semester

CIS 111 - COMPOSITION & COMMUNICATION II Credit(s): 3
OR
WRD 111 - COMPOSITION AND COMMUNICATION II Credit(s): 3
STA 210 - MAKING SENSE OF UNCERTAINTY: AN INTRODUCTION TO STATISTICAL REASONING Credit(s): 3 (fulfills UK Core - Statistical Inferential Reasoning)
UK Core - Natural, Physical and Mathematical Sciences Credit(s): 3
UK Core - Community, Culture and Citizenship in the USA Credit(s): 3
UK Core - Global Dynamics Credit(s): 3

Year 2

First Semester

ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION Credit(s): 3
Open Elective Credit(s): 3
Minor Course Credit(s): 3
BS Science Requirement Course Credit(s): 3
BS Science Requirement Course Credit(s): 3

Second Semester

ISC 261 - STRATEGIC PLANNING AND WRITING Credit(s): 3
OR
JOU 204 - WRITING FOR THE MASS MEDIA Credit(s): 3
MKT 300 - MARKETING MANAGEMENT Credit(s): 3
Open Elective (Credit(s): 3
Minor Course Credit(s): 3
BS Science Requirement Course Credit(s): 3

Year 3

First Semester

ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC Credit(s): 3
ISC 321 - RESEARCH METHODS FOR THE INTEGRATED STRATEGIC COMMUNICATION PROFESSIONAL Credit(s): 3
ISC 325 - STRATEGIC AUDIENCE INSIGHTS Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Second Semester

ISC 361 - DIRECT RESPONSE TARGETING: MEDIA AND DATABASE MANAGEMENT Credit(s): 3
ISC Elective Credit(s): 3
ISC Elective Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Year 4

First Semester

ISC 399 - INTERNSHIP: ISC Credit(s): 1 - 3 (Variable)
ISC Elective Credit(s): 3
ISC Elective Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3

Second Semester

ISC 491 - INTEGRATED STRATEGIC COMMUNICATION CAMPAIGNS CAPSTONE Credit(s): 3
ISC / JOU / MAS / ICT Elective Credit(s): 3
ISC Inernational Component Course Credit(s): 3
Minor Course Credit(s): 3
Open Elective Credit(s): 3