ANT 312 - BUSINESS, CULTURE AND SOCIETY

College of Arts & Sciences

Credit(s): 3

The course introduces students to recent research in business and organizational anthropology within three overlapping domains: marketing and consumer behavior, organizational theory and culture, and global business (especially international marketing, intercultural management and intercultural communication). We will explore and critically examine the meaning and usage of core concepts such as culture, design, social organization, consumption, globalization, ethnography, business, branding and marketing. Students will have opportunities for hands-on research involving observation and critical analysis and will learn how to make effective (oral, written, and visual) critical commentaries on the methods, theories and ethics of business anthropology.