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Dec 16, 2024
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]
Integrated Strategic Communication, B.A.
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The Integrated Strategic Communication major offers students professional preparation for careers in the allied areas of advertising, public relations, and direct response communication. Through course work, students develop conceptual command of these allied areas and also build expertise in one area through the PATH option they select. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills.
ISC graduates enjoy highly diverse career destinations. Agencies specializing in advertising, public relations, and direct response along with the media and communication technology industries, corporations, nonprofit organizations, and regulatory/ consumer protection agencies need employees who have the skills developed by the ISC graduate.
ISC students are encouraged to expand their course work with activities unique to the major. The American Advertising Federation and Public Relations Student Society of America chapters offer both leadership and networking opportunities. A dynamic, professionally-oriented internship program insures that students gain hands-on experience with communications, government, or nonprofit agencies or with corporations or the media. Students are also encouraged to work with the Kernel, WRFL and WUKY.
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Degree Requirements
Each student completes the following: College B.A. Requirements
Language:
Complete one of the following sequences:
Option A:
Successful completion of the fourth college semester of one foreign language. (Note: This may be accomplished by scoring at this level on a placement test for previous work in the foreign language.)
Option B:
Complete a set of two courses dealing with the nature and structure of language, language behavior, or comparativelanguages. This set shall be comprised of one course from Group I below, and one course from Group II. (Courses counted as meeting this option may not be counted in the major or field of concentration.)
Major Requirements
Students must complete the departmental requirements for one of the five majors (communication, information communication technology, integrated strategic communication, journalism, or media arts and studies).
Subtotal: College B.A. Hours: 9-17
I. Intellectual Inquiry in Arts and Creativity
II. Intellectual Inquiry in the Humanities
III. Intellectual Inquiry in the Social Sciences
IV. Intellectual Inquiry in the Natural, Physical, and Mathematical Sciences
V. Composition and Communication I
VI. Composition and Communication II
VII. Quantitative Foundations
VIII. Statistical Inferential Reasoning
IX. Community, Culture and Citizenship in the USA
Graduation Composition and Communication Requirement (GCCR)
Graduation Composition and Communication Requirement hours (GCCR): 3
Subtotal: Premajor hours: 13
plus, complete one of the following two-course PATHS:
ISC Account Management Path
Portfolio
Portfolio required for graduation. Major Electives
9 hours of 300+ level undergraduate courses offered in the Department of Integrated Strategic Communication or School of Journalism and Media. ISC majors are expected to work with their academic advisor to build a program of electives that supports and extends the courses in the Major PATH.
Concentration
A 300+ level course in the Department of Philosophy dealing with social or professional ethics, such as PHI 332 .
Students must complete a minor offered through UK, with the exception of minors in Journalism Studies or Media Arts and Studies.
TOTAL HOURS: minimum of 120
Note:
Of a student’s total course work for a bachelor’s
degree, 72 of the 120 hours required for graduation must be
in courses other than professional media-based communications. |
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