AEC 431 - STRATEGY AND CONTRACTS

Martin-Gatton College of Agriculture, Food and Environment

Credit(s): 3

What are the key decisions that lead a business to success or failure? What principles and decision-making tools can help management develop intelligent strategies? In this course, students will use economic models and other analytical methods to address these important questions of business strategy. Some specific topics include using contracts to manage relationships with a firmâ€™s customers and suppliers (including employees), insourcing vs. outsourcing various aspects of operations (make or buy), developing competitive advantages to outperform peers in an industry, and evaluating opportunities to expand into new products or markets.

Prereq: AEC 303.