AEC 320 - AGRICULTURE PRODUCT MARKETING AND SALES

Martin-Gatton College of Agriculture, Food and Environment

Credit(s): 3

This course examines marketing activities within the U.S. food system. Sector performance is considered as well as the competitive behavior of firms within various agricultural market channels. Firm level marketing principles, methods, and strategies are considered, with a special focus on developing effective sales programs for agricultural products.

Prereq: AEC 305.