Mar 04, 2024  
2021-2022 Graduate Bulletin 
    
2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

Marketing, MS


The Master of Science in Marketing is a one-year graduate program designed to provide students with in-depth course work in key marketing topics. This program will include core content focused on the areas of strategic marketing, marketing research, new product development, personal selling and sales management, consumer insights, marketing analytics and data visualization, corporate social responsibility marketing communications, digital marketing, and branding. 

 

Admission Requirements 

Applicant must meet requirements of the Graduate School for admission.  Students will need a GMAT/GRE score as part of the application.    

 

Degree Requirements 

This is a 30 credit hour non-thesis option MS program.   

Core requirements including course information  

MKT 600 MARKETING MANAGEMENT  

MKT 601 MARKETING RESEARCH  

MKT 610 CONSUMER INSIGHTS AND ANALYSIS  

MKT 611 NEW PRODUCT DEVELOPMENT  

MKT 615 MARKETING COMMUNICATIONS & SOCIAL MEDIA  

MKT 620 DIGITAL MARKETING & ANALYTICS  

MKT 622 PERSONAL SELLING & SALES MANAGEMENT  

MKT 625 BRANDING  

MKT 629 MARKETING ANALYTICS & DATA VISUALIZATION  

MKT 651 CORPORATE SOCIAL RESPONSIBILITY  

 

There are no elective courses. 

 

  • Link to program website (optional) 

https://gatton.uky.edu/programs/masters/master-science-marketing