CI 722 - SEMINAR IN CRISIS COMMUNICATION

College of Communication and Information

Credits: 3

This course follows the crisis communication management process through the stages of pre-crisis, crisis, and post-crisis. The pre-crisis stage discusses planning and environmental scanning. The crisis stage discusses communication strategies for image restoration. The post- crisis stage depicts crisis as an opportunity for organizational learning and for rebuilding or expanding public trust. The course uses a case study approach throughout.

Approved for Distance Learning.