The new fully online Graduate Certificate in Integrated Strategic Communication is designed for working professionals and recent graduates, who desire to acquire essential skills in the use of data for designing, implementing, and managing brand communication programs for a range of corporate, agency, and nonprofit organizations, especially on digital platforms. It is ideal for professionals who want to advance their careers in content marketing, advertising, public relations, data analytics, and social media and digital strategies. Students must complete hands-on course work that addresses real world problems and how to solve them with best practices in data analytics and visualization advanced digital strategies; and various emerging brand management techniques across paid, earned, shared and owned media.
After completing this graduate certificate, students’ core competencies will include:
- Developing high-performing integrated strategic communication plans using well-executed digital strategies;
- Consulting on the best practices of search engine optimization (SEO), pay-per-click advertising, social media/mobile and email marketing;
- Transforming data into meaningful insights through Google Analytics, social media sentiment analysis, and social network analysis;
- Building an integrated digital media campaign through real-world simulations;
- Applying social media core concepts as they pertain to public relations and advertising to consult with organizations;
- Creating social and digital messages for organizations based on a set strategy and specified targeted audiences; and
- Evaluating the effectiveness of digital and social messages for brands and organizations.
Admission Requirements
Admission to the online Graduate Certificate in Integrated Strategic Communication requires an undergraduate degree from an accredited U.S. institution with a cumulative GPA of 3.0 or higher or an international credential deemed equivalent to a four-year bachelor’s degree. GRE/GMAT is not required for admission. Applicants for whom English is not the native language must submit TOEFL or IELTS scores in accordance with the minimums established by the graduate school.
The Graduate Certificate in Integrated Strategic Communication requires 12 credit hours as follows:
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