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Feb 16, 2026
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2025-2026 Graduate Catalog
Marketing, MS
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The Master of Science in Marketing is a one-year graduate program designed to provide students with in-depth course work in key marketing topics. This program will include core content focused on the areas of strategic marketing, marketing research, new product development, personal selling and sales management, consumer insights, marketing analytics and data visualization, corporate social responsibility marketing communications, digital marketing, and branding.
Program Website: https://gatton.uky.edu/programs/masters/master-science-marketing
Admission Requirements
Applicant must meet requirements of the Graduate School for admission. Students will need a GMAT/GRE score as part of the application.
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Degree Requirements
The MS in Marketing is a 30 credit hour non-thesis option program. The program requires the completion of 4 core classes (12 credit hours) and 18 credit hours of electives from an approved elective list or other courses approved by the program director. Core Course Work
Complete 4 of the following courses: Electives
Students must complete 18 credit hours of electives from the following: |
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