Dec 13, 2024  
2022-2023 Graduate Bulletin 
    
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2022-2023 Graduate Bulletin [ARCHIVED CATALOG]

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CPH 780 - STRATEGIC PLANNING AND MARKETING IN HEALTHCARE

College of Public Health

Credits: 3

This course focuses on the future needs of health care organizations as contrasted with day-to-day operations management. Strategies for the design and implementation of organizational change will be addressed. The strategic planning components of environmental analyses, directional strategy, gap analysis, strategic options, goals and objectives, and performance monitoring form the basis of the course. Current trends in health care delivery and financing, marketing and performance measurements are illustrated through case analysis.

Prerequisite(s):
Prereq: Enrollment in a College of Public Health degree program or permission of instructor.


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