DHN 610 - MARKETING IN HOSPITALITY AND DIETETICS

College of Ag, Food and Environment

Credits: 3

This course overviews the discipline of marketing as it relates to the hospitality and dietetics professions. Special emphasis will be placed on the analysis of the marketing environment, marketing strategies and the diversity of marketing practices used by the hospitality industry and dietetics profession. This course will provide opportunities for students to develop appropriate marketing approaches in today’s increasingly competitive and complex global marketplace.

Prerequisite(s):
Prereq: MKT 300 or HMT 320 or equivalent course.