AAD 565 - COMMUNITY ENGAGEMENT IN THE ARTS

College of Fine Arts

Credits: 3

The purpose of all arts-programming activities is to engage attendees somehow. Through a thorough case study*, students explore the various ways arts administrators can provide community-engaging activities within their cultural organizations. The exploration includes assessing the risks taken by patrons to participate in the arts as well as identifying constituents and determining how to communicate with them. Students will not only learn to build strategies that identify program relevancy and engagement, but also explain why community engagement is essential for meeting an organization’s goals. Plus, students will analyze how an organization relates to the public it serves. Finally, students will have an opportunity to organically develop an engagement plan that includes community-engagement activities as well as the evaluations that assess the effectiveness of those activities. NOTE: *This course requires each student to choose one cultural organization in his or her community to research and serve as a case study throughout the entire course. Please see the syllabus for complete details and direct any questions to the instructor.

Approved for Distance Learning.