Jan 21, 2025  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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AAD 310 - MARKETING FOR THE ARTS

College of Fine Arts

Credit(s): 3

Connecting and communicating with current and prospective arts audiences is essential for ensuring a strong future for the arts. AAD 310 Marketing for the Arts offers an overview of marketing, advertising, and promotion for visual and performing arts institutions. Students will learn practical strategies and solutions for building audiences for the arts through market research, marketing principles, and communication techniques. Topics include audience development, market segmentation, positioning strategies, marketing plans, media coverage, and promotion techniques.

Prereq: Completion of AAD 250  , AAD 300  , and AAD 305 .


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