CIS 300 - STRATEGIC BUSINESS AND PROFESSIONAL COMMUNICATION

College of Communication and Information

Credit(s): 3

This communication intensive course prepares B&E majors for their careers by developing effective communication skills (integrated written, oral, and visual) applied specifically to today’s technology- driven and global business environment. The course will focus on developing strong communication skills in interpersonal settings, on small group teams, and when delivering public presentations. Students will prepare cover letters, resumes, websites, and portfolios; develop effective interviews skills in face-to-face and online environments; communicate effectively based on audience analysis in face-to-face and online settings; deliver effective formal public business presentations (informative and persuasive) based on audience analysis and using a variety of presentational aids that enhance the message; and learn to manage data, graphics, and a positive online presence (e.g. websites, blogs, social media outlets, email messages, and webinars). This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

Prereq: Upper division status in accounting, analytics, economics, finance, management, marketing, or permission from instructor.
Approved for Distance Learning.