MKT 615 - MARKETING COMMUNICATIONS & SOCIAL MEDIA

Gatton College of Business and Economics

Credits: 3

Students will learn to integrate marketing communication elements (e.g., advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organizationâ€™s success and brand equity. Students will also learn how to manage a brand on social media â€” developing a comprehensive social media strategy. Through lecture, discussions, and case studies, students will learn to develop various communication and social media strategies for specific industries.

Prerequisite(s):
Prereq: Graduate Standing.
Approved for Distance Learning.