Feb 11, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog
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MKT 611 - NEW PRODUCT DEVELOPMENT

Gatton College of Business and Economics

Credits: 3

An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.

Prerequisite(s):
Prereq: Graduate standing.
Approved for Distance Learning.


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