MKT 601 - MARKETING RESEARCH

Gatton College of Business and Economics

Credits: 3

MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined.

Prerequisite(s):
Prereq: Membership in MBA program or approval by the department
Approved for Distance Learning.