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Sep 28, 2024
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
Integrated Strategic Communication, B.S.
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The Integrated Strategic Communication major offers students professional preparation for careers in the allied areas of advertising, public relations, direct response, and other forms of promotional communication. Through course work, students develop conceptual command of these allied areas and also build expertise in one area through the PATH option they select. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills.
ISC graduates enjoy highly diverse career destinations. Agencies specializing in advertising, public relations, and direct response along with the media and communication technology industries, corporations, nonprofit organizations, and regulatory/ consumer protection agencies need employees who have the skills developed by the ISC graduate.
ISC students are encouraged to expand their course work with activities unique to the major. The American Advertising Federation and Public Relations Student Society of America chapters offer both leadership and networking opportunities. A required dynamic, professionally-oriented internship program insures that students gain hands-on experience with communications, government, or nonprofit agencies or with corporations or the media. Students are also encouraged to work with the Kernel, WRFL and WUKY.
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Degree Requirements
Each student completes the following: College B.S. Requirements
Mathematics, statistics and computer science:
Complete 9 credits in mathematics, statistics, and/or computer sciences beyond the UK Core requirement. At least 3 hours must be in statistics.
Science Courses
Complete a minimum of 60 hours of science courses, with not more than 12 hours within the College of Communication and Information. These courses must be approved by an advisor in the College of Communication and Information and may be from the areas of mathematics, statistics, computer science, physical sciences, biological sciences, social and behavioral sciences, as well as from appropriate professional fields.
Subtotal: College B.S. Hours: 60
I. Intellectual Inquiry in Arts and Creativity
II. Intellectual Inquiry in the Humanities
III. Intellectual Inquiry in the Social Sciences
IV. Intellectual Inquiry in the Natural, Physical, and Mathematical Sciences
V. Composition and Communication I
VI. Composition and Communication II
VII. Quantitative Foundations
VIII. Statistical Inferential Reasoning
IX. Community, Culture and Citizenship in the USA
Graduation Composition and Communication Requirement (GCCR)
Graduation Composition and Communication Requirement hours (GCCR): 3
Subtotal: Premajor hours: 13
plus, complete one of the following two-course PATHS:
ISC Account Management Path
Major Electives
9 hours of 300+ level undergraduate courses offered in the Department of Integrated Strategic Communication or School of Journalism and Media. ISC majors are expected to work with their academic advisor to build a program of electives that supports and extends the courses in the Major PATH.
Concentration
A 300+ level course in the Department of Philosophy dealing with social or professional ethics, such as PHI 334 .
Students must complete a minor offered through UK, with the exception of minors in Journalism Studies or Media Arts and Studies.
TOTAL HOURS: minimum of 120
Note:
Of a student’s total course work for a bachelor’s degree, 72 of the 120 hours required for graduation must be in courses other than professional media-based communications (ISC, JAT, JOU, MAS).
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