Integrated Strategic Communication Minor

The minor in Integrated Strategic Communication requires 18 hours as follows:

Admission Requirements

To declare an ISC minor, please contact your advisor. Students must meet the minimum GPA requirement for the College of Communication and Information, and either be enrolled in or have completed an ISC course.

Prerequisites (6 credit hours)

ISC 100 - INTRODUCTION TO STRATEGIC VISUAL COMMUNICATION Credit(s): 3
ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION Credit(s): 3

Required (3 credit hours)

ISC 261 - STRATEGIC PLANNING AND WRITING Credit(s): 3

Electives (9 credit hours)

Students will choose from two sets of minor electives for a total of 9 elective hours.

Choose 3 credits (one course) from the Minor International List:

ISC 319 - WORLD MEDIA SYSTEMS Credit(s): 3
ISC 381 - INTERNATIONAL AND CROSS-CULTURAL ADVERTISING Credit(s): 3
ISC 382 - GLOBAL PUBLIC RELATIONS STRATEGIES Credit(s): 3
ISC 583 - SPECIAL TOPICS IN ISC EDUCATION ABROAD (SUBTITLE REQUIRED) Credit(s): 3

Choose 6 credits (two courses) from the Minor Elective List:

ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC Credit(s): 3
ISC 325 - STRATEGIC AUDIENCE INSIGHTS Credit(s): 3
ISC 341 - STRATEGIC PUBLIC RELATIONS Credit(s): 3
ISC 351 - INTEGRATED STRATEGIC COMMUNICATION MANAGEMENT: THE CASE APPROACH Credit(s): 3
ISC 361 - DIRECT RESPONSE TARGETING: MEDIA AND DATABASE MANAGEMENT Credit(s): 3