Nov 21, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Media Arts and Studies, B.A.

The Media Arts and Studies major offers students a balanced program mixing hands-on skills with liberal arts perspectives covering a range of issues and topics related to electronic media communication and electronic personal communication. In addition, students interested in careers in the film, television, video game, and radio/music industries can integrate professional or production and skills-based courses into their program of study. Recent additions to the curriculum have also expanded into video game studies, game design and development.

Socio-cultural media courses address the historical, political and social aspects of various forms of mediated communication. Media industry courses examine institutional, economic, and/or technological dimensions of traditional and new media systems and the interrelations among these industry segments. These courses may center on mass communication issues, interactive communication issues, or both.

Media production courses cover the traditional areas of audio and video production and the latest developments in multimedia, digital media and Web design and production. All Media Arts and Studies majors will take advantage of the experiential learning opportunity provided by a formal internship. The School of Journalism and Media has an excellent internship program which offers the opportunity to work with a wide variety of employers, including companies oriented to the provision of voice, data, and/or video products and services. In addition, students may pursue special interests in media arts and studies through independent study with any of the media arts and studies professors.

Degree Requirements

Each student completes the following:

College B.A. Requirements

Language:

Complete one of the following sequences:

Option A:

Successful completion of the fourth college semester of one foreign language. (Note: This may be accomplished by scoring at this level on a placement test for previous work in the foreign language.)

Option B:

Complete a set of two courses dealing with the nature and structure of language, language behavior, or comparativelanguages. This set shall be comprised of one course from Group I below, and one course from Group II. (Courses counted as meeting this option may not be counted in the major or field of concentration.)

Group I:

LIN 211 - INTRODUCTION TO THE STUDY OF LANGUAGE Credit(s): 3

Group II:

ENG 209 - THE STRUCTURE AND USE OF ENGLISH Credit(s): 3
OR
LIN 209 - THE STRUCTURE AND USE OF ENGLISH Credit(s): 3
ENG 210 - HISTORY OF THE ENGLISH LANGUAGE Credit(s): 3
ENG 310 - AMERICAN ENGLISH Credit(s): 3
OR
LIN 310 - AMERICAN ENGLISH Credit(s): 3
ANT 341 - APPALACHIAN ENGLISH Credit(s): 3
OR
APP 311 - APPALACHIAN ENGLISH Credit(s): 3
OR
LIN 311 - APPALACHIAN ENGLISH Credit(s): 3
LIN 317 - LANGUAGE AND SOCIETY (SUBTITLE REQUIRED) Credit(s): 3
ANT 325 - LANGUAGE AND CULTURE Credit(s): 3
OR
LIN 325 - LANGUAGE AND CULTURE Credit(s): 3
LIN 331 - LANGUAGE IN U.S. SOCIETY Credit(s): 3

Statistics:

STA 210 - MAKING SENSE OF UNCERTAINTY: AN INTRODUCTION TO STATISTICAL REASONING Credit(s): 3

Major Requirements

Students must complete the departmental requirements for one of the five majors (Communication, Information Communication Technology, Integrated Strategic Communication, Journalism, or Media Arts and Studies).

Subtotal: College B.A. Hours: 9-17

UK Core Requirements

See the UK Core section of this Catalog for the complete UK Core requirements . The courses listed below are (a) recommended by the college, or (b) required courses that also fulfill UK Core areas. Students should work closely with their advisor to complete the UK Core requirements.

I. Intellectual Inquiry in Arts and Creativity

Choose one course from approved list
Credit(s): 3

II. Intellectual Inquiry in the Humanities

Choose one course from approved list
Credit(s): 3

III. Intellectual Inquiry in the Social Sciences

Choose one course from approved list
Credit(s): 3

IV. Intellectual Inquiry in the Natural, Physical, and Mathematical Sciences

Choose one course from approved list
Credit(s): 3

V. Composition and Communication I

CIS 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3
OR
WRD 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3

VI. Composition and Communication II

CIS 111 - COMPOSITION & COMMUNICATION II Credit(s): 3
OR
WRD 111 - COMPOSITION AND COMMUNICATION II Credit(s): 3

VII. Quantitative Foundations

Choose one of the following:

MA 109 - COLLEGE ALGEBRA Credit(s): 3 - 5 (Variable)
MA 111 - INTRODUCTION TO CONTEMPORARY MATHEMATICS Credit(s): 3 - 4 (Variable)
MA 123 - ELEMENTARY CALCULUS AND ITS APPLICATIONS Credit(s): 4
PHI 120 - THE ART OF THINKING: AN INTRODUCTION TO LOGIC Credit(s): 3

VIII. Statistical Inferential Reasoning

Choose one course from approved list Credit(s): 3

IX. Community, Culture and Citizenship in the USA

Choose one course from approved list
Credit(s): 3

X. Global Dynamics

Choose one course from approved list
Credit(s): 3

UK Core hours: 30-32

Graduation Composition and Communication Requirement (GCCR)

MAS 310 - TELECOMMUNICATIONS POLICY AND REGULATION Credit(s): 3
MAS 335 - INTRODUCTION TO THE MEDIA INDUSTRIES Credit(s): 3

Graduation Composition and Communication Requirement (GCCR): 6

Premajor Requirements

MAS 101 - INTRODUCTION TO MEDIA AND CULTURE Credit(s): 3
MAS 201 - COMMUNICATION TECHNOLOGIES AND SOCIETY Credit(s): 3
STA 210 - MAKING SENSE OF UNCERTAINTY: AN INTRODUCTION TO STATISTICAL REASONING Credit(s): 3

Subtotal: Premajor hours: 9

Major Requirements

MAS 300 - MEDIA RESEARCH METHODS Credit(s): 3
MAS 310 - TELECOMMUNICATIONS POLICY AND REGULATION Credit(s): 3
MAS 335 - INTRODUCTION TO THE MEDIA INDUSTRIES Credit(s): 3
JAM 399 - INTERNSHIP: JAM Credit(s): 1 - 3 (Variable)

plus 24 hours from the following:

Social-Cultural Media Courses (minimum of 6 hours)

MAS 319 - WORLD MEDIA SYSTEMS Credit(s): 3
MAS 323 - MEDIA PSYCHOLOGY Credit(s): 3
MAS 420 - ELECTRONIC MEDIA CRITICISM Credit(s): 3
MAS 505 - MEDIA AND POPULAR CULTURE Credit(s): 3
MAS 520 - SOCIAL EFFECTS OF THE MASS MEDIA Credit(s): 3
MAS 540 - SOCIAL MEDIA THEORY AND PRACTICE Credit(s): 3
MAS 555 - THE INTERNET AND SOCIAL CHANGE Credit(s): 3
MAS 560 - VIDEO GAME STUDIES Credit(s): 3
MAS 590 - SPECIAL TOPICS IN SOCIO-CULTURAL MEDIA STUDIES (SUBTITLE REQUIRED) Credit(s): 3
JAM 395 - INDEPENDENT STUDY Credit(s): 1 - 3 (Variable)

Media Industry Courses (minimum of 3 hours)

MAS 355 - COMMUNICATION AND INFORMATION SYSTEMS IN ORGANIZATIONS Credit(s): 3
MAS 425 - SOCIAL ENTREPRENEURSHIP FOR MEDIA Credit(s): 3
MAS 435 - HISTORY OF VIDEO GAMES AND ESPORTS Credit(s): 3
MAS 445 - INDUSTRY OF VIDEO GAMES & ESPORTS Credit(s): 3
MAS 455 - MUSIC INDUSTRY MANAGEMENT Credit(s): 3
MAS 482 - ELECTRONIC MEDIA SALES MANAGEMENT Credit(s): 3
MAS 490 - SPECIAL TOPICS IN MEDIA INDUSTRY STUDIES (SUBTITLE REQUIRED) Credit(s): 3

Media Production Courses (3 hours)

MAS 312 - TELEVISION STUDIO PRODUCTION Credit(s): 3
MAS 322 - MULTIMEDIA Credit(s): 3
MAS 332 - VIDEO GAME DESIGN Credit(s): 3
MAS 342 - LIVE STREAMING Credit(s): 3
MAS 362 - INTERACTIVE GAME NARRATIVES AND STORYTELLING Credit(s): 3
MAS 390 - SPECIAL TOPICS IN MEDIA PRODUCTION (SUBTITLE REQUIRED) Credit(s): 3
MAS 403 - LIVE TELEVISION PRODUCTION Credit(s): 3
MAS 412 - VIDEO FIELD PRODUCTION Credit(s): 3
MAS 422 - INTERACTIVE GAME DEVELOPMENT Credit(s): 3
MAS 432 - AUDIO PRODUCTION Credit(s): 3

Minor

Students must complete a minor offered through UK.

Subtotal: Major hours: 36

TOTAL HOURS: minimum of 120