Marketing, B.B.A.

UK Core Requirements

See the UK Core section of this Catalog for the complete UK Core requirements . The courses listed below are (a) recommended by the college, or (b) required courses that also fulfill UK Core areas. Students should work closely with their advisor to complete the UK Core requirements.

Graduation Composition and Communication Requirement (GCCR)

• CIS 300 - STRATEGIC BUSINESS AND PROFESSIONAL COMMUNICATION Credit(s): 3

Premajor Requirements

Students must complete 20-26 credit hours taken from the following courses:

• EITHER:

• CIS 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3 *

• OR

• WRD 110 - COMPOSITION AND COMMUNICATION I Credit(s): 3 *

•  

  AND

   

• CIS 111 - COMPOSITION & COMMUNICATION II Credit(s): 3 *

• OR

• WRD 111 - COMPOSITION AND COMMUNICATION II Credit(s): 3 *

•  

  OR:

   

• CIS 112 - ACCELERATED COMPOSITION AND COMMUNICATION II (CIS) Credit(s): 3 *

• OR

• WRD 112 - ACCELERATED COMPOSITION AND COMMUNICATION II (WRD) Credit(s): 3 *

•  

• ACC 200 - INTRODUCTION TO ACCOUNTING FOR DECISION MAKERS Credit(s): 3
• ACC 201 - FINANCIAL ACCOUNTING Credit(s): 3
• ECO 201 - PRINCIPLES OF ECONOMICS I Credit(s): 3
• ECO 202 - PRINCIPLES OF ECONOMICS II Credit(s): 3

•  

• MA 123 - ELEMENTARY CALCULUS AND ITS APPLICATIONS Credit(s): 4 * AND
• MA 162 - FINITE MATHEMATICS AND ITS APPLICATIONS Credit(s): 3

• OR

• MA 113 - CALCULUS I Credit(s): 4

• OR

• MA 137 - CALCULUS I WITH LIFE SCIENCE APPLICATION Credit(s): 4

•  

• AN 105 - BUSINESS APPLICATIONS OF SPREADSHEETS Credit(s): 1 **

College Core

The college core, a total of 18 credit hours, consists of the following courses:

• MKT 300 - MARKETING MANAGEMENT Credit(s): 3
• FIN 300 - CORPORATION FINANCE Credit(s): 3
• MGT 301 - INTRODUCTION TO MANAGING ORGANIZATIONS Credit(s): 3
• MGT 340 - ETHICAL AND REGULATORY ENVIRONMENTS OF ORGANIZATIONS Credit(s): 3
• AN 300 - INTRODUCTION TO BUSINESS ANALYTICS Credit(s): 3
• ECO 391 - ECONOMIC AND BUSINESS STATISTICS. Credit(s): 3

Major Requirements

To graduate with a Bachelor of Business Administration degree, a student is required to have at least 18 credit hours as follows:

• MKT 310 - CONSUMER BEHAVIOR Credit(s): 3
• MKT 340 - INTRODUCTORY MARKETING RESEARCH Credit(s): 3
• MKT 450 - MARKETING STRATEGY AND PLANNING Credit(s): 3

•  

• plus at least nine hours of additional marketing courses at or above the 300 level Credit(s): 9

  ---

  Students must take at least 12 hours of the upper-division Major Requirements (two-thirds of the upper-division requirement for the major) from the University of Kentucky or through an approved Education Abroad program through the University of Kentucky or other pre-approved international partner.

Electives

Each of the degree programs affords the student considerable opportunity and freedom of choice to take elective courses. The number of electives will vary depending on the student and their major. Each student must meet the general minimum hours for graduation. Students pursuing a second degree must have a minimum of 144 hours. A maximum of six hours of technical courses can be counted for electives. A total of four electives may be taken on a pass/fail basis if they are not being used for any other type of requirement, nor taught through the student’s major department(s).

TOTAL HOURS: 120

Students must complete a minimum of 120 hours to graduate with a degree in Business Administration.

Suggested Premajor Curriculum

Suggested Upper-Division Marketing Curriculum