Jan 30, 2025

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Integrated Strategic Communication Minor

The minor in Integrated Strategic Communication requires 18 hours as follows:

Admission Requirements

To be admitted to the Integrated Strategic Communication minor, students must:

meet the College of Communication and Information selective admissions requirements;
earn a minimum cumulative GPA of 2.5 or greater in the minor prerequisites of ISC 100 and ISC 161 ; and
file an application with the College of Communication and Information Advising Office. Students cannot register for ISC minor elective courses until they have met the above requirements, successfully completed ISC 261 , and been accepted into the ISC minor program.

Prerequisites (6 credit hours)

ISC 100 - INTRODUCTION TO STRATEGIC VISUAL COMMUNICATION Credit(s): 3
ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION Credit(s): 3

Required (3 credit hours)

ISC 261 - STRATEGIC PLANNING AND WRITING Credit(s): 3

Electives (9 credit hours)

Students will choose from two sets of minor electives for a total of 9 elective hours.

Choose 3 credits (one course) from the Minor International List:

ISC 319 - WORLD MEDIA SYSTEMS Credit(s): 3
ISC 381 - INTERNATIONAL AND CROSS-CULTURAL ADVERTISING Credit(s): 3
ISC 382 - GLOBAL PUBLIC RELATIONS STRATEGIES Credit(s): 3
ISC 583 - SPECIAL TOPICS IN ISC EDUCATION ABROAD (SUBTITLE REQUIRED) Credit(s): 3

Choose 6 credits (two courses) from the Minor Elective List:

ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC Credit(s): 3
ISC 325 - STRATEGIC AUDIENCE INSIGHTS Credit(s): 3
ISC 341 - STRATEGIC PUBLIC RELATIONS Credit(s): 3
ISC 351 - INTEGRATED STRATEGIC COMMUNICATION MANAGEMENT: THE CASE APPROACH Credit(s): 3
ISC 361 - DIRECT RESPONSE TARGETING: MEDIA AND DATABASE MANAGEMENT Credit(s): 3