ISC 597 - ADVANCED SPECIAL TOPICS IN ISC

College of Communication and Information

Credits: 3

This course will examine the role of PR professionals in helping corporate, nonprofit, and government organizations prevent and manage a crisis and find success through the effective use of PR skills and knowledge. In this course, both crisis theories and cases will be studied from the perspective of PR practitioners. Examining crisis theories will be useful for ISC students to understand the nature of the crisis itself as an inevitable but manageable element in a corporate environment, predict and prevent future crises, and develop and implement your strategic and creative crisis PR plans. As an ISC student, analyzing real-world crisis cases will also be useful for you. It will provide you with an opportunity to enhance your capability to understand what would work, which decision should be made, how, and why based on what had actually happened before. Crisis PR trends, media relations and management skills, flexibility in situations, public policy, legal and ethical codes in PR will be further discussed through case studies.

Prerequisite(s):
Prereq: Upper division ISC, admittance to the ISC graduate certificate, or approval of department.
Approved for Distance Learning. Repeatable up to 6 credit hours.