MKT 600 - MARKETING MANAGEMENT

Gatton College of Business and Economics

Credits: 3

This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.

Prerequisite(s):
Prereq: Graduate Status.
Approved for Distance Learning.