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Nov 08, 2024
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ISC571 - INTEGRATED STRATEGIC COMMUNICATION IN CORPORATE SOCIAL RESPONSIBILITY College of Communication and Information
Credits: 3
A growing number of companies are engaging in corporate social responsibility (CSR) as an integral part of integrated strategic communication. They attempt to embrace CSR as long-term commitment they should sustain and expand to build a sustainable and competitive advantage in the market. This course is designed to introduce students to the dynamic landscape of CSR and then provide an in-depth look at CSR principles and practices corporations have adopted for integrated strategic communication.
Prerequisite(s): Prereq: ISC 311, ISC 321, ISC 325, ISC 361 or graduate standing. Approved for Distance Learning.
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