ISC571 - INTEGRATED STRATEGIC COMMUNICATION IN CORPORATE SOCIAL RESPONSIBILITY

College of Communication and Information

Credits: 3

A growing number of companies are engaging in corporate social responsibility (CSR) as an integral part of integrated strategic communication. They attempt to embrace CSR as long-term commitment they should sustain and expand to build a sustainable and competitive advantage in the market. This course is designed to introduce students to the dynamic landscape of CSR and then provide an in-depth look at CSR principles and practices corporations have adopted for integrated strategic communication.

Prerequisite(s):
Prereq: ISC 311, ISC 321, ISC 325, ISC 361 or graduate standing.
Approved for Distance Learning.