AAD555 - FUNDRAISING: IDENTIFYING AND CULTIVATING INDIVIDUAL DONORS

College of Fine Arts

Credits: 3

This course will help students develop the necessary skills for soliciting contributions from individuals by focusing on the identification, cultivation, solicitation, and acknowledgement of contributions to arts organizations. Students will learn how to identify potential donors and create a ‘case for giving’ that aligns with the arts organizationâ€™s mission before creating targeted fundraising campaigns. The course will also include creative and effective methods of retaining donors. Students will not only be thinking about how to present an ‘ask’ to potential arts donors, but actually demonstrating it through real-world activities.

Prerequisite(s):
Prereq: For graduate students, no prerequisite courses are required. Undergraduate students must meet two key criteria before being able to register and enroll into this course: First, they must be classified as seniors at the university (successfully completed 90 credits of coursework). Second, they must have ‘full major status’ in the Arts Administration program before registering and enrolling into this course.
Approved for Distance Learning.