AAD532 - LIVE STREAMING EVENTS AND INTERACTIVITY FOR ARTS ORGANIZATIONS

College of Fine Arts

Credits: 1

Live streaming video on a variety of social media sites has become a popular method of promoting a brand, enabling users to share content, and creating a high level of engagement with patrons and donors. Yet, with this tool, arts organizations grapple with a wide range of issues, including quality, purpose, and relevance. This course will explore how arts organizations can leverage this tool to increase brand awareness and provide an engaging platform for patrons, donors, and others to interact with the organization and its products.

Prerequisite(s):
Prereq: For graduate students, no prerequisite courses are required. Undergraduate students need permission from instructor.
Approved for Distance Learning.